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Business

BUSINESS MODEL

We are a global game developer and publisher focused on the multi-billion dollar, fast growing mobile gaming market.

We consistently rank as one of the 50 top grossing global mobile game developers and are one of the fastest growing mobile game developers in terms of revenue, according to AppAnnie.

We specialise in free-to-play digital games, available via mobile and web platforms, and are one of the market leaders in the social casino category. Millions of people play our games globally, with users across almost every country in the world.

People play our games every day for the engaging gameplay experiences we craft, and to socialize with friends. We strive to offer exceptional experiences to our customers developing and publishing games that are easy to play, great for small breaks and longer sessions alike, and designed around our social-first, “play together” ethos.

We work continuously to make our games ever-more social, appealing, engaging and share-able, as these attributes are at the core of our identity and success to date. Our games are all free to play, and we generate revenue through the in-game sale of virtual goods and, to a lesser extent, through advertising. We operate our games as live service offerings, which are continuously enhanced with new content, features, time-limited events, and new game mechanics. We are one of the market leaders in implementing real-time multiplayer mechanics at scale in social casino games and were the first game developer to introduce faction-like features like club membership to social casino games.

In order to become one of the global leaders in real-time, free-to-play casual gaming, we aim to redefine the category experience by offering best-in-class live operations in our games, and an unmatched environment in which to socialize. We strive to provide maximum joy and fun to players all around the world in our pursuit of connecting billions of people.

OUR STRATEGY

Our vision is to transform mobile gaming into a massively social experience and our mission is to empower billions of people to play together. Our opportunity is in partnering globally with game creators and studios with the highest potential, to achieve our mission.

We plan to achieve our vision and mission by focusing on the following objectives:

  • Expand into new casual gaming subgenres
  • Continued monetization of our player cohorts
  • Expand and enhance our core social casino offering
  • Build and grow our Huuuge Publishing function
  • Leverage our technology and data services to continue margin expansion
  • Expand our business via acquisition of complementary targets
  • Access best-in-class talent from around the world

MARKET

We operate in the multi-billion dollar, fast growing mobile gaming market global digital gaming market.

At its core, gaming can be described as a universal language connecting people through shared passion, objectives and experiences. Over the past several years, gaming has become ever more mainstream. In 2019 there were approximately 2.5 billion gamers worldwide across a variety of platforms and it projects that this number will grow to 3.1 billion by 2023.

Digital gaming is now a large and strategically important component of the overall entertainment market, accounting for approximately $152 billion of consumer spending in 2019, or ~27% of the total spending on major entertainment mediums, according to data from Newzoo and Motion Picture Association. Mobile gaming accounts for approximately $69 billion, or ~12% of total entertainment spend.

The mobile gaming market is the largest and fastest growing segment within the digital gaming industry. According to Newzoo, mobile gaming revenue is expected to increase by a CAGR of 12.6% from 2020 to 2022, outpacing both console and PC video gaming growth. By the end of 2020, mobile gaming revenue is expected to represent nearly 50% of the total video game market. We believe the digital gaming market will continue to expand, and that we are well positioned to take advantage of its growth.

With estimated 2.5 billion mobile gamers as of 2019, according to Newzoo, roughly 90% of smartphone owners play mobile games. Given the high implied conversion of mobile gamers based on unique mobile subscribers and smartphone owners, continued growth in subscribers and smartphone devices implies embedded growth in the number of mobile gamers. As smartphone ownership continues to grow, the number of mobile gamers is expected to grow in parallel.

Mobile gaming provides access to every level and type of demographic. The industry features low barriers to entry, but high barriers to success, which makes consolidation a likely outcome with players like Huuuge well positioned to capitalize.

MANAGEMENT

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