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How Huuuge Games Saves Millions of Dollars With ASO 8

8 January 2018
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Huuuge Games is a late entrant in the social casino game market. By all measures, it should have failed in its effort to compete with rivals such as Playtika, Scientific Games, Aristocrat, Zynga, and IGT.

But a little more than a year after its launch in late 2015, Huuuge Games is gaining market share in the social casino game industry, which hit $976 million in the fourth quarter, according to analyst firm Eilers & Krejcik Gaming. In the fourth quarter, Huuuge had an estimated $18.9 million in revenues, up 894 percent from a year earlier, making it the fastest-growing company in the sector, the analyst said.

The Palo Alto, Calif.-based company now has four studios and 150 employees. It has the No. 1 social casino game in downloads and the No. 4 in top-grossing on Android. And it is also moving up the charts on iOS. The company is profitable and hiring 90 more people.

Anton Gauffin, CEO of Huuuge Games, at Casual Connect Europe.

Image Credit: Dean Takahashi

He said that his company found an opening with real-time multiplayer for its social casino game, Huuuge Casino. Most of the other games were first-generation free-to-play titles, where you paid real money for casino chips if you ran out of the virtual chips that you got for free. With Huuuge, there’s a greater variety of ways for people to spend money. And Huuuge went after younger players who weren’t casino fans.

Huuuge Casino is more social than other games because you can pick a friend to play with or against. If another player accepts your invitation, you can play together and see who does better. If you win, you can buy a round of virtual drinks for your friend.

Huuuge Games has also spent aggressively on marketing to acquire new users. Its latest television commercial is below.

In 2015, the company raised $4 million in a first round of funding led by Korea Investment Partners.

In Huuuge Casino, you can play slot machines, baccarat, roulette, or blackjack with friends. You can join tournaments. The company has more than 500,000 users, which doesn’t sound like much. But those players are spending money, and Huuuge has a high average revenue per daily active user, Gauffin said.

When we started, everyone said you are late in the game and there is no way you can succeedIt wasn’t easy. At the time, we did our soft launch, we almost went bankrupt. We were forced to launch our game, and it was a close call. We didn’t imagine things would go so well.
Anton Gauffin, the CEO of Huuuge, in an interview with GamesBeat at Casual Connect Europe in Berlin.

In Huuuge Casino, you can play slot machines, baccarat, roulette, or blackjack with friends. You can join tournaments. The company has more than 500,000 users, which doesn’t sound like much. But those players are spending money, and Huuuge has a high average revenue per daily active user, Gauffin said.

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